Privacy Policy

In Compliance with the Federal Law on the Protection of Personal Data Held by Private Parties, we hereby inform you of the following:

DATA CONTROLLER

DISCOVERING MÉXICO DESTINATION CLUB SAPI DE CV and its affiliates and/or subsidiaries, hereinafter DISCOVERING MEXICO, with registered address at calle Miguel Ángel Herrera Mz 1 Lote 18, interior 104, col. Libertad, Cabo San Lucas, B.C.S., México, C.P. 23470, is responsible for your personal data, the use given to such data, and their protection, in accordance with this Privacy Notice.

PURPOSE OF THE PROCESSING OF PERSONAL DATA

Your personal data held by DISCOVERING MEXICO will be used—by way of example but not limitation—for the provision of the following services:

  • Informational services regarding news related to the website www.discovering-mexico.com

  • Quality and service evaluation

  • Internal service analyses

  • Personnel Hiring Evaluation analyses, through interviews, contracts, reports to the Ministry of Labor and Social Welfare, administrative records, payroll, letters of recommendation, or any other internal document related to the employment field

  • Maintaining adequate communication

  • Informing about new services, products, or events related to the foregoing services, including sending advertising and newsletters, surveys, and updates

  • Providing advisory services for investment in real estate up to the execution of a promise-to-purchase contract, not being responsible for the execution of the definitive title transfer agreement

  • Informing you about changes to the same and evaluating the quality of the service we provide to you

  • Notifying you of the inclusion of new real-estate investment projects of DISCOVERING MEXICO

  • Fulfilling the obligations we have undertaken with you

PERSONAL DATA

For the purposes stated in this Privacy Notice, DISCOVERING MEXICO may collect your personal data in various ways:

  • When the information is provided directly by you

  • When you visit DISCOVERING MEXICO’s websites

  • When you use services offered online by DISCOVERING MEXICO

  • When we obtain information through other means different from those indicated above that are permitted by applicable laws

The personal data obtained by the aforementioned means may include: name, address, email address, telephone number, and any other data required according to the purposes established in this Privacy Notice.

SENSITIVE DATA

DISCOVERING MEXICO will collect and process certain sensitive data. Sensitive personal data are considered those that affect the most intimate sphere of the data subject, or whose improper use may give rise to discrimination or entail a serious risk to the data subject. In particular, sensitive data may include those revealing aspects such as racial or ethnic origin, present or future health status, genetics, religious, philosophical, and moral beliefs, union membership, political opinions, and sexual preferences. Such information may be collected by DISCOVERING MEXICO from clients, suppliers, and prospective employees; and may be used to improve or meet client needs and the services provided to them, to make payments and transfers to suppliers, and to analyze and evaluate staff hiring.
DISCOVERING commits to ensuring that sensitive personal data will be handled with strict security and confidentiality.

TRANSFER

DISCOVERING MEXICO may transfer the personal data in its possession to companies belonging to the same corporate group. Likewise, it may transfer personal data to third parties subcontracted or related to the provision of services, for marketing purposes or market studies, within and outside the country.

If you do not express your objection to the transfer of your personal data, it will be understood that you have given your consent for such transfer. Therefore, if you do not accept this consent, please send an email to info@discovering-mexico.com or a written notice to DISCOVERING MEXICO DESTINATION CLUB SAPI DE CV, at calle Miguel Ángel Herrera Mz 1 Lote 18, interior 104, col. Libertad, Cabo San Lucas, B.C.S., México, C.P. 23470, addressed to the Personal Data Department, stating that you do not agree to your personal data being transferred.

LIMITATION OF THE USE AND DISCLOSURE OF PERSONAL DATA

At any time, you may express your refusal to the processing for purposes that do not give rise to the legal relationship nor are necessary for the provision of the service, or revoke the consent you have granted us for the processing of your personal data, by means of a written request submitted to the Personal Data Department at the following address: calle Miguel Ángel Herrera Mz 1 Lote 18, interior 104, col. Libertad, Cabo San Lucas, B.C.S., México, C.P. 23470, from 9:00 to 15:00 hours, Monday to Friday, or by email to info@discovering-mexico.com.

Such request must contain at least the following: (i) Name of the Personal Data Subject; (ii) Email address for notifications; (iii) Documents proving your identity or, where applicable, legal representation of the data subject; (iv) Clear and precise description of the personal data for which you seek to exercise your right and the right you wish to exercise; (v) Any other element or document that facilitates the location of the personal data. If the request does not meet any of the requirements indicated above, the Personal Data Department may require you, within 5 days of receiving the request, to provide the necessary elements or documents to process it. You will have 10 days to respond to the requirement; if you do not respond within that period, the corresponding request will be considered as not submitted.

The response periods will be a maximum of 15 days from the date the request is received to inform you of the determination adopted so that, if appropriate, it may be enforced within 15 days following the issuance of the response. To protect your confidentiality, DISCOVERING MEXICO will send the response to your request to the email address you have provided for that purpose and will keep it available to the applicant at the address indicated in the preceding paragraph.

MEANS TO EXERCISE RIGHTS OF ACCESS, RECTIFICATION, CANCELLATION, AND OBJECTION (ARCO)

To access the personal data that DISCOVERING MEXICO holds, as well as to rectify them if they are inaccurate or incomplete, or to cancel them or object to their processing for certain purposes, please submit a written request by email addressed to our Personal Data Department at info@discovering-mexico.com or a written notice to DISCOVERING MEXICO DESTINATION CLUB SAPI DE CV at calle Miguel Ángel Herrera Mz 1 Lote 18, interior 104, col. Libertad, Cabo San Lucas, B.C.S., México, C.P. 23470, addressed to the Personal Data Department, Monday to Friday from 9:00 to 18:00 hrs, containing the following information:

  • Name of the data subject

  • Address of the data subject or email address to communicate the response to the request

  • Documents proving identity or authorization to represent the data subject in the request

  • Description of the personal data regarding which you seek to exercise any ARCO right

  • Any other element that allows the location of the personal data and attention to the request

If the request does not meet any of the requirements indicated above, the Personal Data Department may require you, within 5 days of receiving the request, to provide the necessary elements or documents to process it. You will have 10 days to respond to the requirement; if you do not respond within that period, the corresponding request will be considered as not submitted. The response to your request via email will be provided within 20 days from its receipt, and, if applicable, will be enforced within 15 days following the communication of the response.

MEANS TO REVOKE CONSENT

At any time, you may revoke the consent granted to DISCOVERING MEXICO to process your personal data by sending a written request by email addressed to the Personal Data Department at info@discovering-mexico.com, or by sending a written notice to DISCOVERING MEXICO DESTINATION CLUB SAPI DE CV, at calle Miguel Ángel Herrera Mz 1 Lote 18, interior 104, col. Libertad, Cabo San Lucas, B.C.S., México, C.P. 23470, addressed to the Personal Data Department, Monday to Friday from 9:00 to 18:00 hrs, clearly detailing the data for which you revoke your consent.

For the above, the procedure and terms established in the section MEANS TO EXERCISE ARCO RIGHTS (ACCESS, RECTIFICATION, CANCELLATION, AND OBJECTION) shall apply.

PERSONAL DATA OF MINORS OR PERSONS UNDER GUARDIANSHIP OR LEGAL INCAPACITY

Some of the data we process include personal data of minors and persons who are under guardianship or legal incapacity established by law. For the processing of such data, we require the consent of parents or guardians. The exercise of the rights of Access, Rectification, Cancellation, and Objection may be carried out through the person exercising parental authority, guardianship, or legal representation of the incapacitated person.

SECURITY MEASURES

DISCOVERING MEXICO recognizes the value of your personal data and has implemented security measures to prevent their use for purposes other than those authorized, as well as their alteration, loss, theft, or access by third parties. The measures include the use of specialized software, staff training, and the adoption of internal data protection policies.

By means of this document, I give my consent for my personal data to be processed by DISCOVERING MEXICO in accordance with this Privacy Notice, which I have read and understand. Otherwise, I will inform the Personal Data Department by sending an email to info@discovering-mexico.com, or by sending a written notice to DISCOVERING MEXICO DESTINATION CLUB SAPI DE CV, at calle Miguel Ángel Herrera Mz 1 Lote 18, interior 104, col. Libertad, Cabo San Lucas, B.C.S., México, C.P. 23470, addressed to the Personal Data Department.

NOTICE OF CHANGES TO THE PRIVACY NOTICE

We reserve the right to make modifications or updates to this Privacy Notice at any time to comply with legislative or jurisprudential updates, internal policies, as well as for the provision of services by DISCOVERING MEXICO or any other cause. In such case, the modifications will be available on the website www.discovering-mexico.com under “Privacy Notice.” Therefore, we suggest that you periodically review this Privacy Notice to be informed of any updates.

I agree that my personal data may be transmitted to send me information about products and services of partners and third parties, as established in this Privacy Notice; otherwise, I will inform DISCOVERING MEXICO under the terms set forth herein.

 

Use of Artificial Intelligence (AI) Tools

To improve the quality of our services and the efficiency of our support, Discovering México may use Artificial Intelligence (AI) tools in phone calls, messaging, and other contact activities only with individuals who have previously shared their data with us (e.g., web forms, events, authorized referrals, or contracts).

What do we use AI for?

  • Supporting our teams with appointment management, sales follow-ups, and customer service.

  • Drafting and/or transcribing communications, generating reminders, and classifying requests.

  • Interaction analytics (e.g., detecting topics or intent) to improve response times and consistency in our service.

What data might AI process?

Identification and contact data (name, phone, email), information about your real-estate interests, your interaction history with us, and, where applicable, recordings or transcripts of calls or messages made with your knowledge.

Legal bases and controls

  • Processing is carried out based on your consent and/or the Data Controller’s legitimate interest in providing and improving the services offered, without affecting your rights.

  • No decisions that produce legal or similarly significant effects will be made based solely on automated processing; there will always be human oversight.

  • AI vendors act as Processors under contract, with confidentiality, security, and data residency/processing obligations in accordance with applicable laws. If any international transfer occurs, it will be carried out with appropriate safeguards.

Call recording and transcription

Where applicable, you will be informed at the beginning of the call. The purpose is to improve service quality, enable follow-up, and fulfill contractual obligations. We keep these records only for as long as strictly necessary and then delete or anonymize them.

Your rights and options

You may exercise your ARCO Rights (access, rectification, cancellation, and objection), as well as withdraw your consent or specifically object to the use of AI, by sending an email to info@discovering-mexico.com with the subject line “Derechos ARCO/IA”. We will handle your request within the timeframes established by law.

Security measures

We apply technical and organizational controls to protect your data (encryption, access control, activity logging, and third-party assessment).

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